For VC-backed B2B SaaS foundersWe build founder brands that generate pipeline.
Agents research the ideas. Humans write the posts. You turn attention into revenue.
Why it works
Strong personal brands open doors.
Warm outbound converts 10x more.
Cold outbound converts at 2% compared to warm outbound at 20%. Leads already familiar with your brand are 10x more likely to convert.
Inbound leads arrive bought-in.
They have read you for months. The demo is a formality.
You own your category.
Whoever explains the problem best owns it. Publishing is how you become that person.
Fundraising and hiring get easier.
Investors take the meeting. The people you most want to hire apply to you.
The problem
Why you haven't started.
How it works
Agents find the story. Humans write it. You grow your brand.
Three steps, and you only show up for one of them.
- 01 Agents
Listen
Every signal from inside your company and across your market, captured continuously.
- 02 Content engine
Capture
Signal clustered into ideas, scored against what your ICP cares about now.
- 03 Human writers
Create
Writers turn each idea into a post in your voice. You approve, then it ships.
Step one · Listen
Agents listen to thousands of signals from inside and outside your company.
Your best post this week already happened. Nobody had time to notice it.
Rocket GTM
Agents
always listening
Always on
Step two · Capture
The content engine turns signal into ideas worth publishing.
The hard part was never the writing. It was knowing what was worth writing about.
Rocket GTM
Content Engine
clustering into stories
Briefs, not drafts
Content ideas
Milestone post on crossing $1M ARR, covering what worked and the two bets that did not
HubSpot deal data, Slack announcement Brief 041 Answer the three objections that come up on almost every demo call
4 sales calls, recurring pattern Brief 042 Behind the scenes on the six week onboarding rebuild, including what broke
88 commits, shipped Tuesday Brief 043 Answer the question buyers keep asking in r/devops that nobody has addressed
40 threads, 18 videos Brief 044 Step three · Create
Human writers turn each idea into a post in your voice.
Every brief goes to a writer who knows how you sound. You approve from your phone. Nobody on your side ever opens a blank page.
We just crossed $1M ARR, and the two bets that did not work
Alfie Tue Your buyers keep asking this in r/devops
Alfie Wed The three objections we hear on every demo
We rebuilt onboarding in six weeks
Thu 8:02am What 40 pricing conversations taught us
Fri 8:02am The onboarding metric nobody tracks
Mon 8:02am Post impressionsLast 90 days #wins Example Closed Won · Northwind · $48,000
Source: inbound, found us through LinkedInClosed Won · Halden Labs · $31,500
Source: outbound, replied “I read your post” We lost 3 deals before we fixed our pricing.
The mistake wasn't the number. It was the reference point.
We priced against our competitors. We should have priced against the problem.
The moment we changed that, the objection disappeared.
Written by Alfie · approved by you
Illustration of the product. Company names and figures are examples, not client results.
FAQ
Are you an agency or a software product?
Both, and the split is deliberate. Agents do the listening and the content engine turns what they hear into ideas, monitoring far more sources than any team could read. Human writers do the writing, because that is the part your buyers can tell the difference on. You get the scale of software and the judgement of a writer.
How much of my time does this actually take?
Around thirty minutes a week. You approve or reject ideas, and you approve drafts. You never sit down to a blank page, and you never manage a content calendar. If you have a strong opinion on a brief, a voice note is enough for us to work from.
Will the posts actually sound like me?
That is the whole job. We build your voice from your real material: how you talk on calls, how you write in Slack, the posts you have already published. Nothing goes out without your approval, so if a draft misses, it never reaches your audience. In practice the voice gets sharper over the first month as we learn what you reject.
What if my company is not doing anything interesting enough to post about?
Almost every company believes this, and almost none of them are right. Every customer call, shipped feature, lost deal and support ticket contains something your market would find useful. The problem is never a shortage of material, it is that nobody has the time to notice it. That is exactly what the agents are for.
How long until this turns into pipeline?
Audience movement shows up first, usually within weeks. Inbound conversations follow once you have published consistently for long enough that buyers recognise the name. We will not put a guaranteed number on this, because anyone who does is guessing. What we will commit to is a consistent publishing cadence and honest reporting on what it produces.
Who owns the content, and what happens if we stop?
You own all of it, during and after. The posts are published from your accounts and stay there. If we stop working together you keep every draft, every brief and the voice documentation we built, so another writer can pick it up without starting over.