Content-led growthTurn attention into pipeline.
The content engine that turns LinkedIn into a revenue machine.
Listen · Capture · Create
Attention grows revenue.
Capture the attention of your ICP with a systematic approach to content creation that scales, using human writers powered by technology.
Build an audience
You build a following of the exact people you sell to, so every post lands in front of your ICP rather than a general feed.
Become an authority
You become a name buyers recognise and trust before a demo is ever booked, which changes how every sales conversation starts.
Generate pipeline
Attention turns into leads and revenue, through inbound conversations and outbound that lands warm because the trust already exists.
How it works
Listen. Capture. Create.
Technology does the listening and the capturing, at a scale no team could match by hand. Human writers do the part your buyers can tell the difference on.
- 01 Software
Listen
Every signal from inside your company and across your market, captured continuously.
- 02 Software
Capture
Signal clustered into content ideas, scored against what your ICP cares about now.
- 03 Human writers
Create
Writers turn each idea into a post in your voice. You approve, then it ships.
Step one · Listen
Listen to thousands of signals from inside and outside your company.
The engine never stops listening, so the ideas worth publishing surface on their own instead of waiting for someone to remember them.
Rocket GTM
Content Engine
always listening
Always on
Step two · Capture
Signal becomes content ideas worth publishing.
The engine clusters what it hears into briefs, scored against what your ICP cares about right now. Every brief traces back to the source it came from.
Rocket GTM
Content Engine
clustering into stories
Briefs, not drafts
Content ideas
Milestone post on crossing $1M ARR, covering what worked and the two bets that did not
HubSpot deal data, Slack announcement Brief 041 Answer the three objections that come up on almost every demo call
4 sales calls, recurring pattern Brief 042 Behind the scenes on the six week onboarding rebuild, including what broke
88 commits, shipped Tuesday Brief 043 Answer the question buyers keep asking in r/devops that nobody has addressed
40 threads, 18 videos Brief 044 Step three · Create
Human writers turn briefs into posts.
Every brief is assigned to a writer who knows your voice. You approve from your phone. Nobody on your side ever opens a blank page.
We just crossed $1M ARR, and the two bets that did not work
Alfie Tue Your buyers keep asking this in r/devops
Alfie Wed The three objections we hear on every demo
We rebuilt onboarding in six weeks
Thu 8:02am What 40 pricing conversations taught us
Fri 8:02am The onboarding metric nobody tracks
Mon 8:02am Post impressionsLast 90 days #wins Closed Won · Northwind · $48,000
Source: inbound, found us through LinkedInClosed Won · Halden Labs · $31,500
Source: outbound, replied “I read your post” We lost 3 deals before we fixed our pricing.
The mistake wasn't the number. It was the reference point.
We priced against our competitors. We should have priced against the problem.
The moment we changed that, the objection disappeared.
Written by Alfie · approved by you
Why content, not more cold email
Warm leads convert 10x better.
Social content is the channel that warms your market at scale, long before a rep ever reaches out.
Sources: Apollo, Martal Group 2026 benchmark, and referral conversion research.
FAQ
Are you an agency or a software product?
Both, and the split is deliberate. Our software does the listening and the idea generation, monitoring far more sources than any team could read. Human writers do the writing, because that is the part your buyers can tell the difference on. You get the scale of a tool and the judgement of a writer.
How much of my time does this actually take?
Around thirty minutes a week. You approve or reject ideas, and you approve drafts. You never sit down to a blank page, and you never manage a content calendar. If you have a strong opinion on a brief, a voice note is enough for us to work from.
Will the posts actually sound like me?
That is the whole job. We build your voice from your real material: how you talk on calls, how you write in Slack, the posts you have already published. Nothing goes out without your approval, so if a draft misses, it never reaches your audience. In practice the voice gets sharper over the first month as we learn what you reject.
What if my company is not doing anything interesting enough to post about?
Almost every company believes this, and almost none of them are right. Every customer call, shipped feature, lost deal and support ticket contains something your market would find useful. The problem is never a shortage of material, it is that nobody has the time to notice it. That is exactly what the engine is for.
How long until this turns into pipeline?
Audience movement shows up first, usually within weeks. Inbound conversations follow once you have published consistently for long enough that buyers recognise the name. We will not put a guaranteed number on this, because anyone who does is guessing. What we will commit to is a consistent publishing cadence and honest reporting on what it produces.
Who owns the content, and what happens if we stop?
You own all of it, during and after. The posts are published from your accounts and stay there. If we stop working together you keep every draft, every brief and the voice documentation we built, so another writer can pick it up without starting over.
Let's talk.
See whether content-led growth is the right engine for your company, and what it would take to run it.